How to Get Creative with Your Blogging Niche
How to Get Creative with Your Blogging Niche
A niche—every successful blogger has one. The niche is the center of the blog in which all content revolves around. It’s the reason readers follow your blog, and it’s why they sign up for newsletters or keep your homepage bookmarked.
Your niche is what makes you stand out in a sea of blogs. It can be the specific topic you write about, it can be the angle at which you go about it, or it can be your writing and content style. Many successful blogs have a mix of all three, so it goes to show that a good niche is multi-faceted yet specific.
So how do you get creative with your niche? Whether you already have a blog or you’re just about to create one, here are a few essential tips that will give a fresh take on your niche.
Blog About Your Passion
If you are a veteran blogger in a rut or a new blogger overwhelmed with where to start, the one place you should come back to is your passion. Reflect on what it is you love, and then you can create a plan to execute it. Chances are, if you have passion for a topic, you are more likely to pursue it. It may be as simple as film, politics, fashion, social justice, or more. It may be broad, but sometimes you need to think big before you get more specific.
Secondly, you must think to yourself, “How long do I want to write about this topic?” If you see yourself losing passion in the future, you may want to reevaluate what you’re writing about and why. You may be choosing the wrong niche, or it is possible that blogging isn’t right for you.
Get More Specific
If you are lacking direction or drive about your chosen topic, it may be because you are not specific enough. In other words, once you choose a broad idea, you need to make it smaller. For example, it’s simply not enough to write about film; your bloggers need to be intrigued about your take on the subject. Perhaps you enjoy certain genres such as sci-fi or period dramas. Alternatively, you may enjoy certain mediums like Japanese animation, fortes like independent film, or even focus on one or several directors. Otherwise, maybe you are an aspiring film critic who wants to become an authority on reviews. Find something on your topic and you will find a dedicated audience. If you have trouble finding a focus, research blogs that have already established themselves in your interest and learn from them.
Don’t Get Too Specific
It sounds oxymoronic, but it’s true. Being too specific can severely limit your audience. If you are a fashion blogger who wants to write about affordable style, focusing your blog on one store in particular won’t hold the attention of an audience. The key here is that you have to remain flexible. If you are too rigid in your niche, you will eventually run out of topics to write about, or else your posts will become sparse. If you find that your readership is dwindling, consider whether your niche is inclusive enough. A blogging niche requires that you think about both the big and small ideas. If you are in a blogging rut, it may be time to expand.
Decide if You Want to Make a Profit
There are two mistakes bloggers can make in terms of profit: bloggers who don’t know how to make money and those who only write to make money. If blogging is a fun hobby you do on the side, then this isn’t an issue and you have more freedom to write what you want. For everyone else, however, bloggers need to cater to the audience in order to gain readership and entice advertisers. This typically requires a lot more research on the blogger’s part. For example, you’ll need to learn how to increase your visibility on search engines. Most users only click on the first couple links they see on a search page, and will most likely ignore the rest. By increasing your ranking using certain keywords and strategies, you can gain readership as well as get paid by advertisers who want space on your blog. Resources such a SEMrush, Long Tail Pro, and Google Keyword Planner are just a few of the software options that you can use to find your competition, ranking, and keyword usage. You may even find it helpful to take a course on SEO to optimize your performance.
Unlocking your passion is the key to finding the niche in your blog. Always remain creative by expanding your horizons, gaining new knowledge on your topic, and remaining on top of the latest trends to make your niche a success.